A Bridge Too Short?
Earlier this week, my fellow blogger Calvin Sodestrom penned an excellent piece on so called “church marketing.” While I agreed with most everything that Calvin said, I also wanted to press his point further and help us to reconsider how we go about “doing church.” Calvin’s insights were useful but as long as we are conceiving of church in the traditional paradigm, our comments on “marketing” will always be a bridge too short. In trying...
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